Content
Himels Tech.youtube.com/@HimelsTech
The internet's most approachable deep dives into AR, VR, XR, and the technology quietly reshaping how we live and work. Real reviews. Honest takes. No hype.
18K+
Subscribers
15M+
Lifetime views
100+
Videos
Performance Marketing · AI · Content
The future of tech,
reviewed from the inside.
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Michael Himelstein · Himels Tech
Hello,
I'm Michael.
Performance marketing leader. AI strategist. Creator of Himels Tech — the internet's most honest deep dive into AR, VR, and where all of it is headed.
15+
Years in performance marketing
18K
YouTube subscribers
15M+
Lifetime video views
About
Marketing leader.
AI builder.
Content creator.
I've spent over 15 years in performance marketing building and leading teams that drive measurable growth for ambitious brands. From hands-on paid search execution to leading search, data, and AI strategy at the agency level.
I started exploring AI-powered workflows for marketing teams well before it became a buzzword. Today, I help organizations integrate AI tools that actually move the needle, not just generate impressive slide decks.
Outside of client work, I run Himels Tech on YouTube — a channel dedicated to AR, VR, XR, and emerging technology. 18,000+ subscribers, 15 million lifetime views across all platforms, and a community of people genuinely curious about what's next.
15+ Years
in performance marketing
AI Workflows
since before the hype cycle
Agency Leadership
built & scaled teams
18K Subscribers
on Himels Tech
Expertise
What I bring to the table.
Full-stack marketing expertise — from hands-on paid search execution to enterprise AI strategy and team leadership.
01
Paid Search
Google Ads, Microsoft Ads, Performance Max, Shopping. Full-funnel campaign architecture focused on profitability, not just volume.
02
AI & Automation
LLM-powered workflows, prompt engineering, AI tool evaluation and integration. Helping teams work smarter, not just faster.
03
Content Strategy
End-to-end video strategy, scripting, collaborations, growth. Built Himels Tech from zero to 18K+ subscribers across 100+ videos.
04
Growth Marketing
Full-funnel strategy from awareness to retention. CRO, landing page optimization, multi-touch attribution, incrementality testing.
05
Data & Analytics
GA4, Looker Studio, cross-channel measurement, custom reporting infrastructure. Turning raw data into decisions that drive growth.
06
Team Leadership
Building high-performance search and media teams, managing enterprise accounts, and creating processes that let great teams scale.
Projects
Shipped, not slide-decked.
Real products I've built and shipped with AI-assisted development — ideas turned into production apps at speed.
Now booking
Vibe Coding Consulting
Turn your idea into a live website in one hour. I'll walk you through the tools, workflow, and mindset to go from zero to deployed.
$250 / hour · 1:1 session
Experience
Career timeline.
15+ years building and leading marketing teams — from hands-on execution to enterprise-level strategy.
Now
Independent since 2024. Running Himels Tech full-time and advising on AI & performance marketing strategy.
2024 — Present
Owner
Himels Tech
Current
2023 — 2025
Head of Search, Data & AI
Rambunctious Rhino
2021 — 2023
Director of Paid Growth
BairesDev
2021
Director, Search Engine Marketing
Levitate Foundry
2019 — 2021
Director, Search Engine Marketing
Digital Media Solutions Group
2016 — 2019
Senior Strategic SEM Specialist
Adtaxi
2010 — 2012
Paid Search Manager
eBags
Let's work together.
Senior marketing leadership, AI strategy consulting, or a brand partnership for Himels Tech — I'd love to hear about your project.