I help brands grow with data-driven marketing and AI strategy. I also run a tech-focused YouTube channel focused on AR and VR products and software.
15+ years in performance marketing. Now independent — building what's next.
About
I've spent over 15 years in performance marketing — building and leading teams that drive measurable growth for ambitious brands. My career has taken me from hands-on paid search execution to leading search, data, and AI strategy at the agency level.
I started exploring AI-powered workflows for marketing teams well before it became a buzzword. Today, I help organizations integrate AI tools that actually move the needle — not just generate impressive slide decks.
Outside of client work, I run Himels Tech on YouTube — a channel dedicated to AR, VR, XR, and emerging technology. With 17,000+ subscribers and 14 million lifetime views, it's become a genuine community for people who are curious about what's next in tech.
Expertise
15+ years of expertise across the full marketing stack — from hands-on execution to strategic leadership.
Google Ads, Microsoft Ads, Performance Max, Shopping — full-funnel campaign architecture with a focus on profitability, not just volume.
LLM-powered workflows, prompt engineering, AI tool evaluation and integration. I help teams work smarter, not just faster.
End-to-end video content strategy, scripting, collaborations, and audience growth. Built a 17K-subscriber channel from scratch covering AR/VR/XR (100+ videos).
Full-funnel strategy from awareness to retention. CRO, landing page optimization, multi-touch attribution, and incrementality testing.
GA4, Looker Studio, cross-channel measurement, custom reporting infrastructure. Turning raw data into decisions that actually drive growth.
Building high-performance search and media teams, managing enterprise accounts, and creating the processes that let great teams scale.
Content
The internet's most approachable deep dives into AR, VR, XR, and the technology quietly reshaping how we live and work. Real reviews. Honest takes. No hype.
Experience
15+ years building and leading marketing teams — from hands-on execution to enterprise-level strategy.
Himels Tech
Rambunctious Rhino
BairesDev
Levitate Foundry
Digital Media Solutions Group
Adtaxi
eBags
Contact
Whether you're looking for senior marketing leadership, AI strategy consulting, or a brand partnership for Himels Tech — I'd love to hear about your project.
