Content
Performance Marketing · AI Strategy · Content
Michael Himelstein
I help brands grow with data-driven marketing and AI strategy. I also run a tech-focused YouTube channel focused on AR and VR products and software.
15+ years in performance marketing. Now independent — building what's next.
0+
Years in Performance Marketing
0K+
YouTube Subscribers
0M+
Lifetime Video Views
Scroll
0M+
Lifetime video views
About
Marketing leader.
AI builder.
Content creator.
I've spent over 15 years in performance marketing — building and leading teams that drive measurable growth for ambitious brands. My career has taken me from hands-on paid search execution to leading search, data, and AI strategy at the agency level.
I started exploring AI-powered workflows for marketing teams well before it became a buzzword. Today, I help organizations integrate AI tools that actually move the needle — not just generate impressive slide decks.
Outside of client work, I run Himels Tech on YouTube — a channel dedicated to AR, VR, XR, and emerging technology. With 18,000+ subscribers and 15 million lifetime views, it's become a genuine community for people who are curious about what's next in tech.
15+ Years
in performance marketing
AI Workflows
since before the hype cycle
Agency Leadership
built & scaled teams
18K Subscribers
on Himels Tech
Projects
Live projects
Real products I've built and shipped using vibe coding — AI-assisted development that turns ideas into production apps at speed.
GetMerri
AI-powered wedding planning app built with Claude Code.
getmerri.com
The News Dial
A real-time news aggregation platform, linking to only non-paywalled sources with community-powered bias voting system.
thenewsdial.com
Untabbed
Split receipts with friends using AI-powered scanning. Built with SwiftUI.
apps.apple.com/us/app/untabbed/id6760938655
Now Booking$250 / hour
Vibe Coding Consulting
Learn how to turn your idea into a live vibe-coded website in one hour. I'll walk you through the tools, workflow, and mindset to go from zero to deployed.
Book a Session→Expertise
What I bring to the table
15+ years of expertise across the full marketing stack — from hands-on execution to strategic leadership.
Paid Search
Google Ads, Microsoft Ads, Performance Max, Shopping — full-funnel campaign architecture with a focus on profitability, not just volume.
AI & Marketing Automation
LLM-powered workflows, prompt engineering, AI tool evaluation and integration. I help teams work smarter, not just faster.
Content Strategy & YouTube
End-to-end video content strategy, scripting, collaborations, and audience growth. Built a 18K-subscriber channel from scratch covering AR/VR/XR (100+ videos).
Growth Marketing
Full-funnel strategy from awareness to retention. CRO, landing page optimization, multi-touch attribution, and incrementality testing.
Data & Analytics
GA4, Looker Studio, cross-channel measurement, custom reporting infrastructure. Turning raw data into decisions that actually drive growth.
Agency & Team Leadership
Building high-performance search and media teams, managing enterprise accounts, and creating the processes that let great teams scale.
Himels Tech
About
Marketing leader.
AI builder.
Content creator.
I've spent over 15 years in performance marketing — building and leading teams that drive measurable growth for ambitious brands. My career has taken me from hands-on paid search execution to leading search, data, and AI strategy at the agency level.
I started exploring AI-powered workflows for marketing teams well before it became a buzzword. Today, I help organizations integrate AI tools that actually move the needle — not just generate impressive slide decks.
Outside of client work, I run Himels Tech on YouTube — a channel dedicated to AR, VR, XR, and emerging technology. With 18,000+ subscribers and 15 million lifetime views, it's become a genuine community for people who are curious about what's next in tech.
15+ Years
in performance marketing
AI Workflows
since before the hype cycle
Agency Leadership
built & scaled teams
18K Subscribers
on Himels Tech
Projects
Live projects
Real products I've built and shipped using vibe coding — AI-assisted development that turns ideas into production apps at speed.
GetMerri
AI-powered wedding planning app built with Claude Code.
getmerri.com
The News Dial
A real-time news aggregation platform, linking to only non-paywalled sources with community-powered bias voting system.
thenewsdial.com
Untabbed
Split receipts with friends using AI-powered scanning. Built with SwiftUI.
apps.apple.com/us/app/untabbed/id6760938655
Now Booking$250 / hour
Vibe Coding Consulting
Learn how to turn your idea into a live vibe-coded website in one hour. I'll walk you through the tools, workflow, and mindset to go from zero to deployed.
Book a Session→Expertise
What I bring to the table
15+ years of expertise across the full marketing stack — from hands-on execution to strategic leadership.
Paid Search
Google Ads, Microsoft Ads, Performance Max, Shopping — full-funnel campaign architecture with a focus on profitability, not just volume.
AI & Marketing Automation
LLM-powered workflows, prompt engineering, AI tool evaluation and integration. I help teams work smarter, not just faster.
Content Strategy & YouTube
End-to-end video content strategy, scripting, collaborations, and audience growth. Built a 18K-subscriber channel from scratch covering AR/VR/XR (100+ videos).
Growth Marketing
Full-funnel strategy from awareness to retention. CRO, landing page optimization, multi-touch attribution, and incrementality testing.
Data & Analytics
GA4, Looker Studio, cross-channel measurement, custom reporting infrastructure. Turning raw data into decisions that actually drive growth.
Agency & Team Leadership
Building high-performance search and media teams, managing enterprise accounts, and creating the processes that let great teams scale.
0M+
Lifetime views
Content
Himels Tech
@HimelsTech
Experience
Career timeline
15+ years building and leading marketing teams — from hands-on execution to enterprise-level strategy.
2024 — PresentCurrent
Owner
Himels Tech
2023 — 2025
Head of Search, Data and AI
Rambunctious Rhino
2021 — 2023
Director of Paid Growth
BairesDev
2021
Director, Search Engine Marketing
Levitate Foundry
2019 — 2021
Director, Search Engine Marketing
Digital Media Solutions Group
2016 — 2019
Senior Strategic SEM Specialist
Adtaxi
2010 — 2012
Paid Search Manager
eBags
Contact
Let's work together
Whether you're looking for senior marketing leadership, AI strategy consulting, or a brand partnership for Himels Tech — I'd love to hear about your project.